50 reel ideas when you're stuck
Pick one. Film it on your phone. Don't wait until it's good.
Answer a question
- The question customers ask you most
- A question you got this week
- A myth about your work that you're tired of
- "Is it worth it?" for something you sell
- The difference between two things people confuse
Show the work
- A day in your business, in 30 seconds
- How you make, fix or prepare one thing
- Before and after
- Your workspace, set up for the day
- What you do in the first hour of the morning
- Packing an order
- Something that went wrong, and how you fixed it
- A tool you couldn't work without
- What a finished job looks like
- The boring part nobody sees
Teach one thing
- One tip, in one sentence
- A mistake beginners make
- Three things to check before you buy
- How to do the simple version at home
- What I'd do differently if I started again
- A shortcut you wish you'd known sooner
- What to ask before hiring someone like me
- How to tell good from bad in your field
Tell a story
- Why you started
- Your first customer
- A customer story, with permission
- The worst day you've had at work
- The best compliment you've had
- The moment you almost quit
- What you got wrong in year one
Talk about money and time
- What it really costs, and why
- Why your price is your price
- What you can get for different budgets
- How long it really takes
- What's included and what isn't
Show the people
- Meet someone on your team
- A customer's reaction
- A thank-you to someone who helped
- Your helper, pet or kid cameo, if you're happy to share
Keep it moving
- A weekly recap
- What's new this month
- A new product or service, shown in use
- A sale or deadline, said plainly
- A reply to a comment, on camera
- Something you changed because of feedback
Take a stance
- Something you'd never do in your business
- An unpopular opinion about your field
- What you wish customers knew
- Why you do it the slow way
- The one thing you'd tell anyone who asked
Turning one into several
Film one idea once, then ask Cutleap for "5 versions with different openings." Post them over a couple of weeks. You've just made a month of content from a single afternoon.