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50 reel ideas when you're stuck

Pick one. Film it on your phone. Don't wait until it's good.

Answer a question

  1. The question customers ask you most
  2. A question you got this week
  3. A myth about your work that you're tired of
  4. "Is it worth it?" for something you sell
  5. The difference between two things people confuse

Show the work

  1. A day in your business, in 30 seconds
  2. How you make, fix or prepare one thing
  3. Before and after
  4. Your workspace, set up for the day
  5. What you do in the first hour of the morning
  6. Packing an order
  7. Something that went wrong, and how you fixed it
  8. A tool you couldn't work without
  9. What a finished job looks like
  10. The boring part nobody sees

Teach one thing

  1. One tip, in one sentence
  2. A mistake beginners make
  3. Three things to check before you buy
  4. How to do the simple version at home
  5. What I'd do differently if I started again
  6. A shortcut you wish you'd known sooner
  7. What to ask before hiring someone like me
  8. How to tell good from bad in your field

Tell a story

  1. Why you started
  2. Your first customer
  3. A customer story, with permission
  4. The worst day you've had at work
  5. The best compliment you've had
  6. The moment you almost quit
  7. What you got wrong in year one

Talk about money and time

  1. What it really costs, and why
  2. Why your price is your price
  3. What you can get for different budgets
  4. How long it really takes
  5. What's included and what isn't

Show the people

  1. Meet someone on your team
  2. A customer's reaction
  3. A thank-you to someone who helped
  4. Your helper, pet or kid cameo, if you're happy to share

Keep it moving

  1. A weekly recap
  2. What's new this month
  3. A new product or service, shown in use
  4. A sale or deadline, said plainly
  5. A reply to a comment, on camera
  6. Something you changed because of feedback

Take a stance

  1. Something you'd never do in your business
  2. An unpopular opinion about your field
  3. What you wish customers knew
  4. Why you do it the slow way
  5. The one thing you'd tell anyone who asked

Turning one into several

Film one idea once, then ask Cutleap for "5 versions with different openings." Post them over a couple of weeks. You've just made a month of content from a single afternoon.

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